10 🤔 Things About Vero The App
Vero – which means truth in Esperanto – is the social platform which went viral over the weekend, reaching the coveted number 1 spot on the App store and turning heads with its claim to be the next Instagram, the next Facebook – maybe even both.
Vero’s ‘USP’ is its claim to model real-life relationships as opposed to being driven by oh-so-annoying algorithms that narrate the ebb and flow of our digital lives whether we like it or not. Not only can you share pictures like Facebook’s hard-hitting PR-queen Instagram, but also links and music, book, film and TV recommendations too, which is where it veers into Facebook’s territory.
And you get to decide whether someone’s a tag-along follower, a fair-weather acquaintance, an invite-to-my-housewarming friend or a ride-or-die close friend, thereby allowing you to share things discriminately, as you would in real life.
So what’s the T? Here are 10 things which have us going 🤔 when it comes to Vero.
1)The two main factors which differentiate them from Instagram…they got from Instagram
Vero plays on the frustrations of Instagram users by choosing to display posts chronologically. An idea they got from Instagram from way back when.
A second USP that used to belong to Instagram: the lack of ads. Nothing original here (an idea we got from here).
2)The new Instagram was way underprepared for being the new Instagram, hence undermining its promise to upset the heavy hitters
Since Vero has been around since 2015 and is now purporting to be the next big social platform, why were they underprepared for the influx of users? A plague of technical glitches meant the platform wasn’t giving the best first impression. And that was still within the 1 million users they were aiming for.
Which is kind of like claiming you’re the new Beyoncé only to stumble over during your first dance sequence?
3)Its claim to become the true social is undermined by the not-so-squeaky-clean affiliations of its CEO
Now people all over the internets have read into this a lot, perhaps to an unfair extent, but Vero’s CEO Ayman Hariri’s late father was the Prime Minister of Lebanon Rafik Hariri, who in turn had some shady business dealings. We admit this is all potentially irrelevant and xenophobic conjecture but just wanted to flag it up, y’all.
More conspiracy on Twitter.
4)The hype that’s meant to be fuelled by Instagram haters is being accelerated by Instagram lovers
Vero’s marketing has it that the platform will be made up of people who are sick and tired of always being sick and tired on Instagram. And yet, Instagram’s influencers are cross-promoting Vero on Instagram/Stories. Meaning Instagram is, ironically, where most people heard about Vero. Especially through people who’ve been able to monetize Instagram and make the most out of the platform.
(To be fair, there were some genuine Instagram-haters who jumped ship, with Cosplayers sick of Instagram’s algorithm being among the first of the first-jumpers).
5)The thing that has brought it into the limelight may be its financial undoing
The fact that the platform is advert-free is a big bonus, and yet it places a massive question mark over the sustainability of the enterprise. The first million people to download the platform will get it for free (for life), but after that Vero plans to run a subscription model supplemented by companies paying for ‘Buy Now’ buttons.
And yet, according to Paul Armstrong (writing for Forbes), “Advertising is a necessary evil and without it – even with a firm subscription model – anything is unlikely to do anything other than burn money.”
6)As the heralds of ‘True Social,’ their replicating some uncouth social habits
FOMO is the epitome of anxiety-driven herd behavior, and yet it’s a factor driving the hype around Vero. What about the joy of missing out, Vero?
Also, word on the worldwide street has it that accounts are difficult to delete once they’re set up. Cue rumors of Vero’s “shadiness” reverberating around the Twittersphere.
7)For a newcomer, their terms and conditions are suspiciously more medieval than that of other social media networks
Vero’s T&Cs have had a lot of bad press, enough for the CEO to consult his legal team and add to them, clarifying that statements about reusing content without paying royalties are a must for them to legally be able to create feeds for users. And definitely not some sneaky way of smuggling our precious snaps.
8)It’s both a far-away opportunity and a close-up reason for weariness for companies
Vero will allow links, a perpetual bugbear for companies on Instagram, and have a tempting Buy Now function. However, it does seem to be sensible for companies to wait a while before jumping on the bandwagon, given we still don’t know whether Vero will be around in any significant way come this time next year. According to Forbes, things might change if it’s bought up by Apple or Google and gets pulled up into the big FANG (Facebook, Amazon, Netflix, and Google) leagues. Watch and wait, fellas.
9)Instead of replicating real life on social media, it may have the potential to drive people back to reality
One interesting phenomenon that may unfold if Vero takes off is that the nature of the app requires you to categorize each new connection as they roll in. For those who haven’t been self-aware enough in their social media activities, it may help shake you out of a false sense of security which whispers in your ear that social-media savvy acquaintances are truly functioning as friends, in the real sense of the word. Thereby introducing a reason to pick up the phone and FaceTime your bestie.
10)A digital agency that needled Vero in its infancy might end up helping out brands with it in due course
But only if the craze doesn’t fizzle out.
That’s us over and out! But these links are still worth checking out